Belle (portrayed by Emilie de Ravin) is the daughter of Sir Maurice, whose town will be destroyed in the Ogre Wars. Rumplestiltskin offers to protect them if Belle becomes his servant forever. Her father and her fiance Gaston (portrayed by Sage Brocklebank) refuse to agree to his terms, but Belle accepts the deal. Over time, the pair fall in love, and Rumplestiltskin asks her to go out and buy straw, expecting that she will not return. On the road, she meets the Evil Queen Regina and learns that true love's kiss will break any curse, including the one on Rumplestiltskin. Belle returns to the castle and kisses him, and he starts changing back into a human. However, he learns that she met the Queen and becomes convinced that she is a spy; this stops the transformation. In his rage, he rejects her love and locks Belle in his dungeon. He then breaks all of his dishware, except the cup that she accidentally chipped. He throws her out of his castle, stating that his power is more important to him than she is. She admonishes him for not believing that she loves him and promises that he will regret it when he is left with an empty heart and the chipped cup. She then leaves and he does not see her again. She is later seen giving advice on love to Grumpy. According to the Queen, Belle was allegedly shunned by her town for her association with Rumplestiltskin and was imprisoned and tortured until she threw herself off a tower. However, this is later proven false by her existence in Storybrooke, where Regina keeps her locked in a secret room underneath the Storybrooke Hospital.
Maurice (portrayed by Eric Keenleyside) is the father of Belle. In Storybrooke, he is florist Moe French. His delivery truck is repossessed by Mr. Gold, really Rumplestiltskin, as collateral to pay back what he borrowed. On Regina's command, he breaks into Mr. Gold's home and steals the dishware. Sheriff Emma retrieves everything but the chipped teacup Mr. Gold treasures as a reminder of Belle. To recover the cup, Mr. Gold kidnaps Moe and tortures and beats him. However, Mr. Gold, unaware that Belle is alive, soon seems to be punishing Moe for causing Belle's suicide. Moe is rescued and released by Emma.